When revenue stalls, most companies redesign the pricing page. But a pricing page is not a decision maker, it is a mirror. It reflects what the product actually charges for, and what the product charges for was decided somewhere else entirely.
The average household pays a few hundred dollars a month and can't list what for. That isn't a budgeting failure. It's the business model working exactly as designed. Here's the root cause, and what an honest fix looks like.
