Brand Guidelines

Logo System

Our logo represents geometric precision and modern technological excellence.

Primary Icon

Standard icon with dark background

Light Mode

Reversed for light backgrounds

Monochrome

Single-color applications

Usage Guidelines

✓ Do

Use on light backgrounds (#EEEFE9 or lighter)
Maintain minimum clear space of 20px
Scale proportionally
Use SVG format for digital applications

✗ Don't

Stretch or distort the logo
Change colors except approved variants
Add drop shadows or effects
Rotate or flip the logo

Clear Space Requirements

20px

Size Variations

64px

48px

32px

24px

16px

Color Palette

Extracted from our logo identity system

Dark Base

#15181C

RGB(21, 24, 28)

Primary background, text, borders

White

#FFFFFF

RGB(255, 255, 255)

Logo shapes, text on dark

Accent Green

#2C8C66

RGB(44, 140, 102)

Accents, highlights, CTAs

Light Background

#EEEFE9

RGB(238, 239, 233)

Page backgrounds, sections

Text Primary

#23251D

RGB(35, 37, 29)

Body text, headings

Accent Amber

#F7A501

RGB(247, 165, 1)

Buttons, highlights

Typography

IBM Plex Sans provides geometric precision matching our logo

Display 72px

IBM Plex Sans Bold

Hero 56px

IBM Plex Sans Bold

Section 40px

IBM Plex Sans Bold

Body text uses IBM Plex Sans Regular at 16-18px for optimal readability. The geometric nature of IBM Plex Sans complements our angular logo identity perfectly.

IBM Plex Sans Regular

Code & technical elements use IBM Plex Mono for precise technical communication.

IBM Plex Mono Regular

Brand Applications

See how our brand identity comes to life

Business Cards

John Smith

Lead Engineer

Header Integration

Button Styles

Social Media

Brand Assets

Download official ROOT brand assets

Logo Icon (SVG)

Primary icon format

Logo Light (SVG)

Light background variant

Logo Monochrome (SVG)

Single-color version

Horizontal Logo (SVG)

Wide format applications

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Logo System

Our logo represents geometric precision and modern technological excellence.

Primary Icon

Standard icon with dark background

Light Mode

Reversed for light backgrounds

Monochrome

Single-color applications

Usage Guidelines

✓ Do

Use on light backgrounds (#EEEFE9 or lighter)
Maintain minimum clear space of 20px
Scale proportionally
Use SVG format for digital applications

✗ Don't

Stretch or distort the logo
Change colors except approved variants
Add drop shadows or effects
Rotate or flip the logo

Clear Space Requirements

20px

Size Variations

64px

48px

32px

24px

16px

Color Palette

Extracted from our logo identity system

Dark Base

#15181C

RGB(21, 24, 28)

Primary background, text, borders

White

#FFFFFF

RGB(255, 255, 255)

Logo shapes, text on dark

Accent Green

#2C8C66

RGB(44, 140, 102)

Accents, highlights, CTAs

Light Background

#EEEFE9

RGB(238, 239, 233)

Page backgrounds, sections

Text Primary

#23251D

RGB(35, 37, 29)

Body text, headings

Accent Amber

#F7A501

RGB(247, 165, 1)

Buttons, highlights

Typography

IBM Plex Sans provides geometric precision matching our logo

Display 72px

IBM Plex Sans Bold

Hero 56px

IBM Plex Sans Bold

Section 40px

IBM Plex Sans Bold

Body text uses IBM Plex Sans Regular at 16-18px for optimal readability. The geometric nature of IBM Plex Sans complements our angular logo identity perfectly.

IBM Plex Sans Regular

Code & technical elements use IBM Plex Mono for precise technical communication.

IBM Plex Mono Regular