ROOT Brand Guidelines
Geometric Precision • Modern Tech • Bold Identity
Logo System
Our logo represents geometric precision and modern technological excellence.
Primary Icon
Standard icon with dark background
Light Mode
Reversed for light backgrounds
Monochrome
Single-color applications
Usage Guidelines
✓ Do
- Use on light backgrounds (#EEEFE9 or lighter)
- Maintain minimum clear space of 20px
- Scale proportionally
- Use SVG format for digital applications
✗ Don't
- Stretch or distort the logo
- Change colors except approved variants
- Add drop shadows or effects
- Rotate or flip the logo
Clear Space Requirements
Size Variations
64px48px32px24px16pxColor Palette
Extracted from our logo identity system
Dark Base
#15181C
RGB(21, 24, 28)
Primary background, text, borders
White
#FFFFFF
RGB(255, 255, 255)
Logo shapes, text on dark
Accent Green
#12B886
RGB(18, 184, 134)
Accents, highlights, CTAs
Light Background
#EEEFE9
RGB(238, 239, 233)
Page backgrounds, sections
Text Primary
#23251D
RGB(35, 37, 29)
Body text, headings
Accent Amber
#F7A501
RGB(247, 165, 1)
Buttons, highlights
Typography
IBM Plex Sans provides geometric precision matching our logo
Display 72px
Hero 56px
Section 40px
Body text uses IBM Plex Sans Regular at 16-18px for optimal readability. The geometric nature of IBM Plex Sans complements our angular logo identity perfectly.
Code & technical elements use IBM Plex Mono for precise technical communication.
Brand Applications
See how our brand identity comes to life
Business Cards
John Smith
Lead Engineer
Header Integration
Button Styles
Social Media
Brand Assets
Download official ROOT brand assets
